FRANCHISE·WATCH·DESK

Verified — real FDD extraction

SBA-eligible · directory code S4849 since 2020

BLUE MOON ESTATE SALES

Other · independent · est. —

Blue Moon Estate Sales manages residential estate sales, pricing and selling household contents for clients who are downsizing, relocating, or settling an estate. A franchisee runs a home-based operation, staging in-home sales with a small team and earning a commission on sale proceeds.

BLUE MOON ESTATE SALES net unit count grew +24.8% from 20232025 per its FDD Item 20.

New to franchising? Start here

A franchise is a business where you (the franchisee) pay a company (the franchisor) for the right to open and run a location using their brand and system — think a local Anytime Fitness or Taco John's owned by a small-business owner, not the corporation.

Before you can buy in, U.S. law requires the franchisor to give you a Franchise Disclosure Document (FDD) — a long legal filing covering its fees, finances, and history. The numbers on this page come straight from that document:

  • Franchise fee — the one-time cost to buy in.
  • Royalty — the ongoing cut of your sales you pay the franchisor.
  • Item 20 — how many locations opened and closed, the basis for our verdict (from Proven & strong down to Distressed — or Too new to judge).

The verdict

Proven & strong

Distress

0
STABLE

Enough units and history to judge, and the record is good: growing or stable units with clean exits by the standards of its disclosed record. The standout in the record: the system is growing.

Exit rate · latest year

7.3%

fiscal 2025, per Item 20

Cost to open

$90K–$113K

Item 7 total investment range

SBA loan defaults

Too few resolved

10 loans exist; too few resolved to rate

Behind the verdict

the record, factor by factor · Item 20

hi-1.0.0
Net unit growth35%

3-yr trend · Item 20 Table 1

Strong
Exit quality25%

terminations + ceased-ops vs. all exits · Table 3

Fair
Transfer / churn15%

transfers vs. base · Table 3

Fair
Promise-keeping10%

actual vs. projected openings · Table 5

Strong
Transparency15%

Item 19 disclosure + completeness

Strong

Systemwide units

2023–2025

+24.8%
109202312320241362025

Survival record

FDD Item 20 · outlet status by year

In fiscal 2025, 9 of 123 franchised outlets left the system — a 7.3% annualized exit rate. Not every exit is a failure — but this is the measurable floor.

Show the outlet tables
Status (FTC)202320242025
Outlets at start92109123
Opened232822
Transfers6134
Terminations095
Non-renewals100
Reacquired by franchisor011
Ceased — other reasons534
Outlets at end109123136
Net change+17+14+13

The lender's view

SBA 7(a)/504 loan performance · FY1991–present

Banks have made 10 SBA-backed loans to BLUE MOON ESTATE SALES franchisees since 2020. Most are still open, so there is not yet a resolved cohort large enough to rate.

Charge-off rate

4 resolved · too thin to rate

Loss given default

avg. charged-off $ ÷ approved $

Expected loss

default rate × loss severity

Avg. loan · FY2020+

$111,750

what recent franchisees borrowed

Median time to default

28 mo

approval → charge-off, defaulted loans

Lenders · FY21+ vs FY16–20

3 vs 1

distinct banks still lending

Charge-off rate by loan approval year (%)

SOURCE: SBA 7(a)/504 FOIA LOAN DATA (DATA.SBA.GOV), FY1991–PRESENT · MATCHED TO BLUE MOON ESTATE SALES BY FRANCHISE NAME · RESOLVED = CHARGED-OFF + PAID-IN-FULL

What it costs — and what it drags

FDD Items 5–7 · fees, investment, royalty

Buying in means a $57K franchise fee (Item 5) and a total investment of $90K–$113K (Item 7). The franchisor publishes an earnings claim (Item 19) — read its methodology closely.

To open (Item 7)

$90K–$113K

all-in investment range

Franchise fee (Item 5)

$57K

upfront, one-time

Royalty (Item 6)

5.5%

of sales, ongoing

If a unit does this in annual sales…$1M/yr

Your figure — cross-check against this brand's Item 19 and current-owner validation.

Royalty you'd pay / yr

$55K

5.5% of sales, before profit

Over a 10-yr term

$550K

royalties alone, excl. ad fund

This is not profit. It's the only money the FDD actually pins down — what you put in, and the royalty you owe on every dollar of sales. Your real take-home depends on labor, rent, food cost, and ramp-to-breakeven, none of which any FDD discloses.

Build a real pro-forma for BLUE MOON ESTATE SALES with an independent CPA

Modeled risk

FDD Risk Score · modeled from the public record

Moderate

The public record puts this brand toward the middle of the systems we score — but the evidence is thin, so treat it as a range, not a number.

Risk percentile (range)

37–61 / 100

Directional

Modeled SBA charge-off

12.3%

Observed SBA charge-off

no resolved cohort

Top drivers: Investment ceiling (log) (raises) · Item 3 litigation (log) (lowers) · System size (log units) (raises) · Net unit growth (lowers). Thin loan history — treat this as a range, not a number. A linear scorecard built from this brand's own disclosure figures plus the federal loan record behind its franchisees; full spec and cross-validated accuracy on the methodology page. A score is context, not a verdict.

Distress signals

news-sourced · bankruptcies, closures, lawsuits

No recent closures, bankruptcies, or major lawsuits found in the news for BLUE MOON ESTATE SALES. That's a good sign — but it reflects news coverage, not a guarantee.

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BLUE MOON ESTATE SALES franchise questions, answered from the filings

What percentage of BLUE MOON ESTATE SALES franchises closed last year?

In BLUE MOON ESTATE SALES's latest FDD Item 20 (fiscal 2025), 9 of 123 franchised outlets left the system — an annualized exit rate of 7.3%. That counts terminations, non-renewals, and "ceased operations — other reasons." There is no official failure rate, and not every exit is a failure, but this is the measurable floor.

How much does a BLUE MOON ESTATE SALES franchise cost?

Per BLUE MOON ESTATE SALES's 2026 FDD, buying in requires an initial franchise fee of $57K (Item 5) and a total initial investment of $90K–$113K (Item 7).

What royalty does BLUE MOON ESTATE SALES charge?

BLUE MOON ESTATE SALES charges an ongoing royalty of 5.5% of gross sales, per Item 6 of its 2026 FDD.

Does BLUE MOON ESTATE SALES disclose earnings (Item 19)?

Yes — BLUE MOON ESTATE SALES makes a financial performance representation in Item 19 of its 2026 FDD, reporting a median unit volume of $229K. Read it closely: franchisors choose which units and which metrics to include.

Is BLUE MOON ESTATE SALES a good franchise to buy? Health score, exit rate & costs (2026) · Franchise Watch Desk