FRANCHISE·WATCH·DESK

ITEMS 5–7 · FDD 2026

How much is a EINSTEIN BROS. RESTAURANT franchise?

Per EINSTEIN BROS. RESTAURANT's 2026 FDD, the initial franchise fee is $35K (Item 5) and the total initial investment runs $650K–$1.2M (Item 7); once open, you pay an ongoing royalty of 5.0% of gross sales (Item 6).

Franchise fee · Item 5

$35K

one-time, to buy in

Royalty · Item 6

5.0%

of gross sales, ongoing

Total investment · Item 7

$650K–$1.2M

franchisor's own estimate

EINSTEIN BROS. RESTAURANT vs food & dining medians137 systems benchmarked
Cost lineEINSTEIN BROS. RESTAURANTSector median
Initial franchise fee ITEM 5$35K$35K
Ongoing royalty ITEM 65.0%6.0%
Total initial investment ITEM 7$650K–$1.2M$330K–$814K

MEDIANS: LATEST REAL FDD FILINGS OF 137 FOOD & DINING SYSTEMS · FULL FOOD & DINING BENCHMARK →

Breakeven framingwhat it costs · what it drags

The buy-in is the smaller number. The larger one is the drag: 5.0% of every sale leaves before rent, labor, or your salary — so breakeven depends on volume you cannot know from the FDD; use the Item 19 figures as a starting point, not a promise.

To open (Item 7)

$650K–$1.2M

all-in investment range

Franchise fee (Item 5)

$35K

upfront, one-time

Royalty (Item 6)

5%

of sales, ongoing

If a unit does this in annual sales…$1M/yr

Your figure — cross-check against this brand's Item 19 and current-owner validation.

Royalty you'd pay / yr

$50K

5% of sales, before profit

Over a 10-yr term

$500K

royalties alone, excl. ad fund

This is not profit. It's the only money the FDD actually pins down — what you put in, and the royalty you owe on every dollar of sales. Your real take-home depends on labor, rent, food cost, and ramp-to-breakeven, none of which any FDD discloses.

Build a real pro-forma for EINSTEIN BROS. RESTAURANT with an independent CPA

EINSTEIN BROS. RESTAURANT cost questions, answered from the filing

How much is a EINSTEIN BROS. RESTAURANT franchise?

Per EINSTEIN BROS. RESTAURANT's 2026 FDD, opening a franchise requires an initial franchise fee of $35K (Item 5) and a total initial investment of $650K–$1.2M (Item 7). Item 7 is the franchisor's own estimate — treat the low end as a floor, not a budget.

What royalty does EINSTEIN BROS. RESTAURANT charge?

EINSTEIN BROS. RESTAURANT charges an ongoing royalty of 5.0% of gross sales, per Item 6 of its 2026 FDD. The median across 137 food & dining systems tracked here is 6.0%.

Does EINSTEIN BROS. RESTAURANT tell you what franchisees earn?

Partly — EINSTEIN BROS. RESTAURANT makes a financial performance representation in Item 19 of its 2026 FDD, reporting a median unit volume of $1.0M. Unit revenue is not owner profit: subtract royalties, ad fund, rent, labor, and debt service.

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