Verified — real FDD extraction
SBA-eligible · directory code S0660 since 2017
FLOWERAMA
Retail & Products · independent · est. —
Flowerama is a florist retail chain selling fresh flowers, bouquets, arrangements, and gifts for everyday purchases and occasions, often at value prices. A franchisee operates a flower shop, managing floral design staff, inventory of perishable flowers, and delivery orders.
FLOWERAMA net unit count declined -7.0% from 2022–2024 per its FDD Item 20.
New to franchising? Start here
A franchise is a business where you (the franchisee) pay a company (the franchisor) for the right to open and run a location using their brand and system — think a local Anytime Fitness or Taco John's owned by a small-business owner, not the corporation.
Before you can buy in, U.S. law requires the franchisor to give you a Franchise Disclosure Document (FDD) — a long legal filing covering its fees, finances, and history. The numbers on this page come straight from that document:
- Franchise fee — the one-time cost to buy in.
- Royalty — the ongoing cut of your sales you pay the franchisor.
- Item 20 — how many locations opened and closed, the basis for our verdict (from Proven & strong down to Distressed — or Too new to judge).
The verdict
Showing strain
Distress
The disclosed record shows weakness — shrinking units, elevated exits, or churn — worth reading closely before going further.
Exit rate · latest year
11.1%
vs 1.9% across 15 retail & products systems
Cost to open
$227K–$855K
Item 7 total investment range
SBA loan defaults
24.1%
vs 14.8% avg across rated brands
Behind the verdict
the record, factor by factor · Item 20
3-yr trend · Item 20 Table 1
terminations + ceased-ops vs. all exits · Table 3
transfers vs. base · Table 3
actual vs. projected openings · Table 5
Item 19 disclosure + completeness
Systemwide units
2022–2024
Survival record
FDD Item 20 · outlet status by year
In fiscal 2024, 4 of 36 franchised outlets left the system — a 11.1% annualized exit rate, vs 1.9% across 15 retail & products systems. Not every exit is a failure — but this is the measurable floor.
Show the outlet tables ↓Hide the evidence ↑
| Status (FTC) | 2022 | 2023 | 2024 |
|---|---|---|---|
| Outlets at start | 44 | 43 | 44 |
| Opened | 0 | 1 | 0 |
| Transfers | 1 | 1 | 0 |
| Terminations | 0 | 0 | 3 |
| Non-renewals | 0 | 0 | 0 |
| Reacquired by franchisor | 0 | 0 | 0 |
| Ceased — other reasons | 1 | 0 | 1 |
| Outlets at end | 43 | 44 | 40 |
| Net change | -1 | +1 | -4 |
The lender's view
SBA 7(a)/504 loan performance · FY1991–present
Banks have made 106 SBA-backed loans to FLOWERAMA franchisees since 1992. Of the 87 that have resolved, 24.1% were charged off (defaulted) rather than paid in full, versus 14.8% across 576 rated brands.
24.1%
21 of 87 resolved defaulted
56.3%
avg. charged-off $ ÷ approved $
13.6%
default rate × loss severity
$508,185
what recent franchisees borrowed
86 mo
approval → charge-off, defaulted loans
4 vs 1
distinct banks still lending
Charge-off rate by loan approval year (%)
Loan performance by state
SOURCE: SBA 7(a)/504 FOIA LOAN DATA (DATA.SBA.GOV), FY1991–PRESENT · MATCHED TO FLOWERAMA BY FRANCHISE NAME · RESOLVED = CHARGED-OFF + PAID-IN-FULL
The owner's side of the deal
FDD × federal loan record
Who finances it
Readycap Lending, Llc
51.5% of this brand's loans
That lender charges off 31.5% of its loans to other franchise brands, vs 14.8% nationally.
Who buys it
48.3%
first-time franchise owners
The rest already owned at least one other franchise. Across the corpus, brands bought mostly by repeat operators charge off at roughly 10% versus 17% for brands sold mostly to newcomers.
Does experience help here?
Not enough resolved loans to split
Computed from 106 SBA 7(a)/504 loans to FLOWERAMA franchisees joined to the brand's own FDD. Debt service assumes level amortization at the average disclosed term and rate. A lender's rate excludes its loans to this brand, so it reads the lender, not the brand.
What it costs — and what it drags
FDD Items 5–7 · fees, investment, royalty
Buying in means a $35K franchise fee (Item 5) and a total investment of $227K–$855K (Item 7). The franchisor publishes no earnings claim (Item 19) — ask current and former franchisees for real numbers.
To open (Item 7)
$227K–$855K
all-in investment range
Franchise fee (Item 5)
$35K
upfront, one-time
Royalty (Item 6)
6%
of sales, ongoing
Your figure — this brand discloses no Item 19 earnings; validate with current & former owners.
Royalty you'd pay / yr
$60K
6% of sales, before profit
Over a 10-yr term
$600K
royalties alone, excl. ad fund
This is not profit. It's the only money the FDD actually pins down — what you put in, and the royalty you owe on every dollar of sales. Your real take-home depends on labor, rent, food cost, and ramp-to-breakeven, none of which any FDD discloses.
Build a real pro-forma for FLOWERAMA with an independent CPAModeled risk
FDD Risk Score · modeled from the public record
Modeled from the public record, this brand looks riskier than 96% of systems we score.
Risk percentile
96 / 100
Loan-corroborated
Modeled SBA charge-off
26.7%
Observed SBA charge-off
24.1%
Top drivers: Share financed by high-loss lenders (raises) · System size (log units) (raises) · Single-lender dependence (lowers) · Net unit growth (raises). 15+ resolved loans stand behind this estimate. A linear scorecard built from this brand's own disclosure figures plus the federal loan record behind its franchisees; full spec and cross-validated accuracy on the methodology page. A score is context, not a verdict.
Distress signals
news-sourced · bankruptcies, closures, lawsuits
CourtListener/RECAP · 10mo ago
A broker is paid by the franchisor to place you. An independent CPA is paid by you — and the job is pressure-testing FLOWERAMA's numbers, including talking you out of a bad deal.
Talk to an independent CPA before you buy →FLOWERAMA franchise questions, answered from the filings
What percentage of FLOWERAMA franchises closed last year?
In FLOWERAMA's latest FDD Item 20 (fiscal 2024), 4 of 36 franchised outlets left the system — an annualized exit rate of 11.1% — compared with 1.9% across 15 retail & products systems tracked here. That counts terminations, non-renewals, and "ceased operations — other reasons." There is no official failure rate, and not every exit is a failure, but this is the measurable floor.
How much does a FLOWERAMA franchise cost?
Per FLOWERAMA's 2024 FDD, buying in requires an initial franchise fee of $35K (Item 5) and a total initial investment of $227K–$855K (Item 7).
What royalty does FLOWERAMA charge?
FLOWERAMA charges an ongoing royalty of 6.0% of gross sales, per Item 6 of its 2024 FDD.
Does FLOWERAMA disclose earnings (Item 19)?
No — FLOWERAMA's 2024 FDD makes no financial performance representation in Item 19. That is legal and common, but it means the franchisor publishes no earnings claim; ask current franchisees for real numbers.
How often do SBA loans for FLOWERAMA franchises default?
Across 106 SBA-backed loans to FLOWERAMA franchisees since 1992, 21 of the 87 that have resolved were charged off — a 24.1% default rate, versus about 14.8% across all rated franchise brands. This is the lender's-eye view of franchisee failure, drawn from public SBA 7(a)/504 FOIA data and independent of the franchisor's own disclosures.