FRANCHISE·WATCH·DESK

Verified — real FDD extraction

SBA-eligible · directory code S1068 since 2017

Maid Brigade

Cleaning & Restoration · independent · est. —

Maid Brigade is a residential house-cleaning service. Uniformed cleaning teams perform recurring and one-time home cleanings, with an emphasis on eco-friendly, certified-green cleaning methods. A franchisee runs a local cleaning company, scheduling crews, managing customers, and dispatching teams to homes.

Maid Brigade net unit count declined -79.7% from 20172025 per its FDD Item 20.

New to franchising? Start here

A franchise is a business where you (the franchisee) pay a company (the franchisor) for the right to open and run a location using their brand and system — think a local Anytime Fitness or Taco John's owned by a small-business owner, not the corporation.

Before you can buy in, U.S. law requires the franchisor to give you a Franchise Disclosure Document (FDD) — a long legal filing covering its fees, finances, and history. The numbers on this page come straight from that document:

  • Franchise fee — the one-time cost to buy in.
  • Royalty — the ongoing cut of your sales you pay the franchisor.
  • Item 20 — how many locations opened and closed, the basis for our verdict (from Proven & strong down to Distressed — or Too new to judge).

The verdict

Showing strain

Distress

0
STABLE

The disclosed record shows weakness — shrinking units, elevated exits, or churn — worth reading closely before going further.

Exit rate · latest year

2.9%

vs 3.1% across 25 cleaning & restoration systems

Cost to open

$155K–$190K

Item 7 total investment range

SBA loan defaults

17.1%

vs 14.8% avg across rated brands

Behind the verdict

the record, factor by factor · Item 20

hi-1.0.0
Net unit growth35%

3-yr trend · Item 20 Table 1

Weak
Exit quality25%

terminations + ceased-ops vs. all exits · Table 3

Fair
Transfer / churn15%

transfers vs. base · Table 3

Strong
Promise-keeping10%

actual vs. projected openings · Table 5

Strong
Transparency15%

Item 19 disclosure + completeness

Strong

Systemwide units

2021–2025

-79.7%
37120173672018367201934920213412022732023722024712025NO FILING

Survival record

FDD Item 20 · outlet status by year

In fiscal 2025, 2 of 69 franchised outlets left the system — a 2.9% annualized exit rate, vs 3.1% across 25 cleaning & restoration systems. Not every exit is a failure — but this is the measurable floor.

Show the outlet tables
Status (FTC)20172018201920212022202320242025
Outlets at start379371367351349707372
Opened07134524
Transfers7831031630
Terminations00000010
Non-renewals00000000
Reacquired by franchisor00000000
Ceased — other reasons8511112232
Outlets at end371367367349341737271
Net change-8-40-2-8+3-1-1

The lender's view

SBA 7(a)/504 loan performance · FY1991–present

Banks have made 52 SBA-backed loans to Maid Brigade franchisees since 1997. Of the 35 that have resolved, 17.1% were charged off (defaulted) rather than paid in full, versus 14.8% across 576 rated brands.

Charge-off rate

17.1%

6 of 35 resolved defaulted

Loss given default

79.6%

avg. charged-off $ ÷ approved $

Expected loss

13.7%

default rate × loss severity

Avg. loan · FY2020+

$265,627

what recent franchisees borrowed

Median time to default

36 mo

approval → charge-off, defaulted loans

Lenders · FY21+ vs FY16–20

8 vs 5

distinct banks still lending

Charge-off rate by loan approval year (%)

SOURCE: SBA 7(a)/504 FOIA LOAN DATA (DATA.SBA.GOV), FY1991–PRESENT · MATCHED TO MAID BRIGADE BY FRANCHISE NAME · RESOLVED = CHARGED-OFF + PAID-IN-FULL

The owner's side of the deal

FDD × federal loan record

Manageable debt load

A typical Maid Brigade buyer since 2020 borrowed $266K through SBA — about $41K a year in debt service. Against the brand's own disclosed median unit revenue of $637K, that is 6.4% of every dollar the store takes in — before rent, payroll, food, or royalty.

Who finances it

Wells Fargo Bank National Association

12.2% of this brand's loans

That lender charges off 15.6% of its loans to other franchise brands, vs 14.8% nationally.

Who buys it

Too few identified operators

Does experience help here?

Not enough resolved loans to split

Computed from 52 SBA 7(a)/504 loans to Maid Brigade franchisees joined to the brand's own FDD. Debt service assumes level amortization at the average disclosed term and rate. A lender's rate excludes its loans to this brand, so it reads the lender, not the brand.

What it costs — and what it drags

FDD Items 5–7 · fees, investment, royalty

Buying in means a $50K franchise fee (Item 5) and a total investment of $155K–$190K (Item 7). The franchisor publishes an earnings claim (Item 19) — read its methodology closely.

To open (Item 7)

$155K–$190K

all-in investment range

Franchise fee (Item 5)

$50K

upfront, one-time

Royalty (Item 6)

6.9%

of sales, ongoing

If a unit does this in annual sales…$1M/yr

Your figure — cross-check against this brand's Item 19 and current-owner validation.

Royalty you'd pay / yr

$69K

6.9% of sales, before profit

Over a 10-yr term

$690K

royalties alone, excl. ad fund

This is not profit. It's the only money the FDD actually pins down — what you put in, and the royalty you owe on every dollar of sales. Your real take-home depends on labor, rent, food cost, and ramp-to-breakeven, none of which any FDD discloses.

Build a real pro-forma for Maid Brigade with an independent CPA

Labor record

US Dept. of Labor enforcement · franchisee-level · FY2005–present

Federal investigators have concluded 6 wage cases against operators of this system, recovering $22K in back wages for 83 workers. These cases name franchisee-owned locations, not the franchisor itself.

Concluded cases

6

Back wages owed

$22K

Employees affected

83

Since 2020

0

Read this carefully. The employers in these cases are individual Maid Brigade franchisees — separately owned businesses operating under the brand name — not Maid Brigade itself. The franchisor is not the respondent and in most cases is not a party. What the record shows is how this system's operators run their payrolls, which is worth knowing before you become one of them. Counts rise with system size and with age: a 20-year-old, 10,000-unit system will out-count a young one regardless of conduct. Source: DOL Wage and Hour Division concluded compliance actions, FY2005–present, most recent finding 2016.

Modeled risk

FDD Risk Score · modeled from the public record

High risk

Modeled from the public record, this brand looks riskier than 89% of systems we score.

Risk percentile

89 / 100

Loan-corroborated

Modeled SBA charge-off

19.8%

Observed SBA charge-off

17.1%

Top drivers: Share financed by high-loss lenders (raises) · System size (log units) (raises) · Investment ceiling (log) (raises) · Single-lender dependence (raises). 15+ resolved loans stand behind this estimate. A linear scorecard built from this brand's own disclosure figures plus the federal loan record behind its franchisees; full spec and cross-validated accuracy on the methodology page. A score is context, not a verdict.

Distress signals

news-sourced · bankruptcies, closures, lawsuits

No recent closures, bankruptcies, or major lawsuits found in the news for Maid Brigade. That's a good sign — but it reflects news coverage, not a guarantee.

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Maid Brigade franchise questions, answered from the filings

What percentage of Maid Brigade franchises closed last year?

In Maid Brigade's latest FDD Item 20 (fiscal 2025), 2 of 69 franchised outlets left the system — an annualized exit rate of 2.9% — compared with 3.1% across 25 cleaning & restoration systems tracked here. That counts terminations, non-renewals, and "ceased operations — other reasons." There is no official failure rate, and not every exit is a failure, but this is the measurable floor.

How much does a Maid Brigade franchise cost?

Per Maid Brigade's 2026 FDD, buying in requires an initial franchise fee of $50K (Item 5) and a total initial investment of $155K–$190K (Item 7).

What royalty does Maid Brigade charge?

Maid Brigade charges an ongoing royalty of 6.9% of gross sales, per Item 6 of its 2026 FDD.

Does Maid Brigade disclose earnings (Item 19)?

Yes — Maid Brigade makes a financial performance representation in Item 19 of its 2026 FDD, reporting a median unit volume of $637K. Read it closely: franchisors choose which units and which metrics to include.

How often do SBA loans for Maid Brigade franchises default?

Across 52 SBA-backed loans to Maid Brigade franchisees since 1997, 6 of the 35 that have resolved were charged off — a 17.1% default rate, versus about 14.8% across all rated franchise brands. This is the lender's-eye view of franchisee failure, drawn from public SBA 7(a)/504 FOIA data and independent of the franchisor's own disclosures.

Is Maid Brigade a good franchise to buy? Health score, exit rate & costs (2026) · Franchise Watch Desk