Verified — real FDD extraction
SBA-eligible · directory code S2756 since 2018
Pure Barre
Fitness · independent · est. —
Pure Barre is a boutique fitness studio offering low-impact group workout classes that combine ballet barre movements, light weights, and small isometric motions to tone muscles. Members pay for class packages or memberships and attend instructor-led sessions. A franchisee runs a studio, hiring instructors, selling memberships, and managing the class schedule.
Pure Barre net unit count declined -0.6% from 2022–2024 per its FDD Item 20.
New to franchising? Start here
A franchise is a business where you (the franchisee) pay a company (the franchisor) for the right to open and run a location using their brand and system — think a local Anytime Fitness or Taco John's owned by a small-business owner, not the corporation.
Before you can buy in, U.S. law requires the franchisor to give you a Franchise Disclosure Document (FDD) — a long legal filing covering its fees, finances, and history. The numbers on this page come straight from that document:
- Franchise fee — the one-time cost to buy in.
- Royalty — the ongoing cut of your sales you pay the franchisor.
- Item 20 — how many locations opened and closed, the basis for our verdict (from Proven & strong down to Distressed — or Too new to judge).
The verdict
Proven & steady
Distress
A real track record with an unremarkable region of the ledger: neither the growth nor the exits stand out, for better or worse. The main concern in the record: owners are leaving at a high rate.
Exit rate · latest year
3.7%
vs 3.8% across 34 fitness systems
Cost to open
$314K–$629K
Item 7 total investment range
SBA loan defaults
3.0%
vs 14.8% avg across rated brands
Behind the verdict
the record, factor by factor · Item 20
3-yr trend · Item 20 Table 1
terminations + ceased-ops vs. all exits · Table 3
transfers vs. base · Table 3
actual vs. projected openings · Table 5
Item 19 disclosure + completeness
Systemwide units
2022–2024
Survival record
FDD Item 20 · outlet status by year
In fiscal 2024, 23 of 615 franchised outlets left the system — a 3.7% annualized exit rate, vs 3.8% across 34 fitness systems. Not every exit is a failure — but this is the measurable floor.
Show the outlet tables ↓Hide the evidence ↑
| Status (FTC) | 2022 | 2023 | 2024 |
|---|---|---|---|
| Outlets at start | 601 | 621 | 615 |
| Opened | 35 | 45 | 25 |
| Transfers | 78 | 98 | 55 |
| Terminations | 0 | 1 | 9 |
| Non-renewals | 0 | 0 | 0 |
| Reacquired by franchisor | 13 | 7 | 0 |
| Ceased — other reasons | 9 | 33 | 14 |
| Outlets at end | 621 | 615 | 617 |
| Net change | +20 | -6 | +2 |
The lender's view
SBA 7(a)/504 loan performance · FY1991–present
Banks have made 204 SBA-backed loans to Pure Barre franchisees since 2013. Of the 99 that have resolved, 3.0% were charged off (defaulted) rather than paid in full, versus 14.8% across 576 rated brands.
3.0%
3 of 99 resolved defaulted
83.6%
avg. charged-off $ ÷ approved $
2.5%
default rate × loss severity
$264,805
what recent franchisees borrowed
56 mo
approval → charge-off, defaulted loans
45 vs 53
distinct banks still lending
Charge-off rate by loan approval year (%)
SOURCE: SBA 7(a)/504 FOIA LOAN DATA (DATA.SBA.GOV), FY1991–PRESENT · MATCHED TO PURE BARRE BY FRANCHISE NAME · RESOLVED = CHARGED-OFF + PAID-IN-FULL
The owner's side of the deal
FDD × federal loan record
Who finances it
the Huntington National Bank
14.7% of this brand's loans
That lender charges off 10.1% of its loans to other franchise brands, vs 14.8% nationally.
Who buys it
68.2%
first-time franchise owners
The rest already owned at least one other franchise. Across the corpus, brands bought mostly by repeat operators charge off at roughly 10% versus 17% for brands sold mostly to newcomers.
Does experience help here?
−2.8pp
multi-unit vs single-unit owners
Owners of multiple units default at 0.0%; single-unit owners at 2.8%.
Computed from 204 SBA 7(a)/504 loans to Pure Barre franchisees joined to the brand's own FDD. Debt service assumes level amortization at the average disclosed term and rate. A lender's rate excludes its loans to this brand, so it reads the lender, not the brand.
What it costs — and what it drags
FDD Items 5–7 · fees, investment, royalty
Buying in means a $60K franchise fee (Item 5) and a total investment of $314K–$629K (Item 7). The franchisor publishes an earnings claim (Item 19) — read its methodology closely.
To open (Item 7)
$314K–$629K
all-in investment range
Franchise fee (Item 5)
$60K
upfront, one-time
Royalty (Item 6)
7%
of sales, ongoing
Your figure — cross-check against this brand's Item 19 and current-owner validation.
Royalty you'd pay / yr
$70K
7% of sales, before profit
Over a 10-yr term
$700K
royalties alone, excl. ad fund
This is not profit. It's the only money the FDD actually pins down — what you put in, and the royalty you owe on every dollar of sales. Your real take-home depends on labor, rent, food cost, and ramp-to-breakeven, none of which any FDD discloses.
Build a real pro-forma for Pure Barre with an independent CPAModeled risk
FDD Risk Score · modeled from the public record
Modeled from the public record, this brand looks safer than 75% of systems we score.
Risk percentile
25 / 100
Loan-corroborated
Modeled SBA charge-off
9.3%
Observed SBA charge-off
3.0%
Top drivers: System size (log units) (lowers) · Share financed by high-loss lenders (lowers) · Single-lender dependence (raises) · Item 20 exit rate (lowers). 15+ resolved loans stand behind this estimate. A linear scorecard built from this brand's own disclosure figures plus the federal loan record behind its franchisees; full spec and cross-validated accuracy on the methodology page. A score is context, not a verdict.
Distress signals
news-sourced · bankruptcies, closures, lawsuits
No recent closures, bankruptcies, or major lawsuits found in the news for Pure Barre. That's a good sign — but it reflects news coverage, not a guarantee.
A broker is paid by the franchisor to place you. An independent CPA is paid by you — and the job is pressure-testing Pure Barre's numbers, including talking you out of a bad deal.
Talk to an independent CPA before you buy →Pure Barre franchise questions, answered from the filings
What percentage of Pure Barre franchises closed last year?
In Pure Barre's latest FDD Item 20 (fiscal 2024), 23 of 615 franchised outlets left the system — an annualized exit rate of 3.7% — compared with 3.8% across 34 fitness systems tracked here. That counts terminations, non-renewals, and "ceased operations — other reasons." There is no official failure rate, and not every exit is a failure, but this is the measurable floor.
How much does a Pure Barre franchise cost?
Per Pure Barre's 2025 FDD, buying in requires an initial franchise fee of $60K (Item 5) and a total initial investment of $314K–$629K (Item 7).
What royalty does Pure Barre charge?
Pure Barre charges an ongoing royalty of 7.0% of gross sales, per Item 6 of its 2025 FDD.
Does Pure Barre disclose earnings (Item 19)?
Yes — Pure Barre makes a financial performance representation in Item 19 of its 2025 FDD. Read it closely: franchisors choose which units and which metrics to include.
How often do SBA loans for Pure Barre franchises default?
Across 204 SBA-backed loans to Pure Barre franchisees since 2013, 3 of the 99 that have resolved were charged off — a 3.0% default rate, versus about 14.8% across all rated franchise brands. This is the lender's-eye view of franchisee failure, drawn from public SBA 7(a)/504 FOIA data and independent of the franchisor's own disclosures.