Loan record only — SBA data verified, FDD not yet in our corpus
SBA-eligible · directory code S1916 since 2017
Wetzel'S Pretzel
Food & Dining · independent · est. —
Wetzel's Pretzels is a snack franchise selling fresh-baked soft pretzels, pretzel bites, and drinks. A franchisee operates a compact counter unit, typically in a mall, airport, or other high-traffic venue, serving impulse snack customers.
New to franchising? Start here
A franchise is a business where you (the franchisee) pay a company (the franchisor) for the right to open and run a location using their brand and system — think a local Anytime Fitness or Taco John's owned by a small-business owner, not the corporation.
Before you can buy in, U.S. law requires the franchisor to give you a Franchise Disclosure Document (FDD) — a long legal filing covering its fees, finances, and history. The numbers on this page come straight from that document:
- Franchise fee — the one-time cost to buy in.
- Royalty — the ongoing cut of your sales you pay the franchisor.
- Item 20 — how many locations opened and closed, the basis for our verdict (from Proven & strong down to Distressed — or Too new to judge).
The verdict
Not enough disclosure
Distress
No verified FDD extraction to judge from. Any figures shown are labelled sample data or independent federal records.
SBA loan defaults
16.5%
vs 14.8% avg across rated brands
Behind the verdict
the record, factor by factor · Item 20
No score available.
Systemwide units
Insufficient trend data.
We hold no Franchise Disclosure Document for Wetzel'S Pretzel, so this page carries no exit rate, fees, investment range, or Item 19 earnings claim. What it does carry is the federal loan record: every SBA 7(a) and 504 loan made to a Wetzel'S Pretzel franchisee since 1991 and how each one ended. That is an independent, sourced measure of how the brand's owner-operators actually fared — and for most brands it is the only outcome data that exists publicly.
Brands enter the index this way when they don't register in the states we crawl. We add the filing when we obtain it — see methodology for how coverage is built and what each evidence level means.
The lender's view
SBA 7(a)/504 loan performance · FY1991–present
Banks have made 163 SBA-backed loans to Wetzel'S Pretzel franchisees since 1999. Of the 97 that have resolved, 16.5% were charged off (defaulted) rather than paid in full, versus 14.8% across 576 rated brands.
16.5%
16 of 97 resolved defaulted
75.5%
avg. charged-off $ ÷ approved $
12.5%
default rate × loss severity
$538,416
what recent franchisees borrowed
58 mo
approval → charge-off, defaulted loans
22 vs 17
distinct banks still lending
Charge-off rate by loan approval year (%)
Loan performance by state
SOURCE: SBA 7(a)/504 FOIA LOAN DATA (DATA.SBA.GOV), FY1991–PRESENT · MATCHED TO WETZEL'S PRETZEL BY FRANCHISE NAME · RESOLVED = CHARGED-OFF + PAID-IN-FULL
The owner's side of the deal
FDD × federal loan record
Who finances it
Pcb Bank
9.3% of this brand's loans
Who buys it
52.2%
first-time franchise owners
The rest already owned at least one other franchise. Across the corpus, brands bought mostly by repeat operators charge off at roughly 10% versus 17% for brands sold mostly to newcomers.
Does experience help here?
+4.3pp
multi-unit vs single-unit owners
Owners of multiple units default at 11.4%; single-unit owners at 7.1%.
Computed from 163 SBA 7(a)/504 loans to Wetzel'S Pretzel franchisees joined to the brand's own FDD. Debt service assumes level amortization at the average disclosed term and rate. A lender's rate excludes its loans to this brand, so it reads the lender, not the brand.
Labor record
US Dept. of Labor enforcement · franchisee-level · FY2005–present
Federal investigators have concluded 2 wage cases against operators of this system, recovering $11K in back wages for 19 workers, including 1 child-labor case. These cases name franchisee-owned locations, not the franchisor itself.
Concluded cases
2
Back wages owed
$11K
Employees affected
19
Since 2020
0
1 of these cases involved child-labor violations, covering 6 minors across the system's franchised locations.
Read this carefully. The employers in these cases are individual Wetzel'S Pretzel franchisees — separately owned businesses operating under the brand name — not Wetzel'S Pretzel itself. The franchisor is not the respondent and in most cases is not a party. What the record shows is how this system's operators run their payrolls, which is worth knowing before you become one of them. Counts rise with system size and with age: a 20-year-old, 10,000-unit system will out-count a young one regardless of conduct. Source: DOL Wage and Hour Division concluded compliance actions, FY2005–present, most recent finding 2018.
Distress signals
news-sourced · bankruptcies, closures, lawsuits
No recent closures, bankruptcies, or major lawsuits found in the news for Wetzel'S Pretzel. That's a good sign — but it reflects news coverage, not a guarantee.
A broker is paid by the franchisor to place you. An independent CPA is paid by you — and the job is pressure-testing Wetzel'S Pretzel's numbers, including talking you out of a bad deal.
Talk to an independent CPA before you buy →