FRANCHISE·WATCH·DESK

Verified — real FDD extraction

Not found in the SBA Franchise Directory under this name — though SBA loans to its franchisees exist; verify eligibility with your lender

Bella Bridesmaids

Retail & Products · independent · est. —

Bella Bridesmaids is a boutique retailer specializing in bridesmaid dresses, helping wedding parties coordinate and order gowns by appointment. Showrooms carry designer styles for try-ons. A franchisee runs a local showroom, booking bridal-party appointments and managing dress orders.

Bella Bridesmaids net unit count declined -22.4% from 20212023 per its FDD Item 20.

New to franchising? Start here

A franchise is a business where you (the franchisee) pay a company (the franchisor) for the right to open and run a location using their brand and system — think a local Anytime Fitness or Taco John's owned by a small-business owner, not the corporation.

Before you can buy in, U.S. law requires the franchisor to give you a Franchise Disclosure Document (FDD) — a long legal filing covering its fees, finances, and history. The numbers on this page come straight from that document:

  • Franchise fee — the one-time cost to buy in.
  • Royalty — the ongoing cut of your sales you pay the franchisor.
  • Item 20 — how many locations opened and closed, the basis for our verdict (from Proven & strong down to Distressed — or Too new to judge).

The verdict

Showing strain

Distress

6
STABLE

The disclosed record shows weakness — shrinking units, elevated exits, or churn — worth reading closely before going further.

Exit rate · latest year

21.8%

vs 1.9% across 15 retail & products systems

Cost to open

$103K–$262K

Item 7 total investment range

SBA loan defaults

18.2%

11 loans resolved — directional only

Behind the verdict

the record, factor by factor · Item 20

hi-1.0.0
Net unit growth35%

3-yr trend · Item 20 Table 1

Weak
Exit quality25%

terminations + ceased-ops vs. all exits · Table 3

Fair
Transfer / churn15%

transfers vs. base · Table 3

Fair
Promise-keeping10%

actual vs. projected openings · Table 5

Weak
Transparency15%

Item 19 disclosure + completeness

Strong

Systemwide units

2021–2023

-22.4%
582021572022452023

Survival record

FDD Item 20 · outlet status by year

In fiscal 2023, 12 of 55 franchised outlets left the system — a 21.8% annualized exit rate, vs 1.9% across 15 retail & products systems. Not every exit is a failure — but this is the measurable floor.

Show the outlet tables
Status (FTC)202120222023
Outlets at start585857
Opened000
Transfers1110
Terminations011
Non-renewals000
Reacquired by franchisor012
Ceased — other reasons0011
Outlets at end585745
Net change0-1-12

The lender's view

SBA 7(a)/504 loan performance · FY1991–present

Banks have made 20 SBA-backed loans to Bella Bridesmaids franchisees since 2014. Only 11 have resolved so far — too thin for a reliable default rate, but 2 of them charged off.

Charge-off rate

11 resolved · too thin to rate

Loss given default

avg. charged-off $ ÷ approved $

Expected loss

default rate × loss severity

Avg. loan · FY2020+

$174,600

what recent franchisees borrowed

Median time to default

57 mo

approval → charge-off, defaulted loans

Lenders · FY21+ vs FY16–20

4 vs 5

distinct banks still lending

Charge-off rate by loan approval year (%)

Loan performance by state

SOURCE: SBA 7(a)/504 FOIA LOAN DATA (DATA.SBA.GOV), FY1991–PRESENT · MATCHED TO BELLA BRIDESMAIDS BY FRANCHISE NAME · RESOLVED = CHARGED-OFF + PAID-IN-FULL

What it costs — and what it drags

FDD Items 5–7 · fees, investment, royalty

Buying in means a $50K franchise fee (Item 5) and a total investment of $103K–$262K (Item 7). The franchisor publishes an earnings claim (Item 19) — read its methodology closely.

To open (Item 7)

$103K–$262K

all-in investment range

Franchise fee (Item 5)

$50K

upfront, one-time

Royalty (Item 6)

4%

of sales, ongoing

If a unit does this in annual sales…$1M/yr

Your figure — cross-check against this brand's Item 19 and current-owner validation.

Royalty you'd pay / yr

$40K

4% of sales, before profit

Over a 10-yr term

$400K

royalties alone, excl. ad fund

This is not profit. It's the only money the FDD actually pins down — what you put in, and the royalty you owe on every dollar of sales. Your real take-home depends on labor, rent, food cost, and ramp-to-breakeven, none of which any FDD discloses.

Build a real pro-forma for Bella Bridesmaids with an independent CPA

Modeled risk

FDD Risk Score · modeled from the public record

High risk

The public record puts this brand toward the riskier end of the systems we score — but the evidence is thin, so treat it as a range, not a number.

Risk percentile (range)

80–100 / 100

Directional

Modeled SBA charge-off

21.8%

Observed SBA charge-off

18.2%

Top drivers: System size (log units) (raises) · Net unit growth (raises) · Item 20 exit rate (raises) · Investment ceiling (log) (raises). Thin loan history — treat this as a range, not a number. A linear scorecard built from this brand's own disclosure figures plus the federal loan record behind its franchisees; full spec and cross-validated accuracy on the methodology page. A score is context, not a verdict.

Distress signals

news-sourced · bankruptcies, closures, lawsuits

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Bella Bridesmaids franchise questions, answered from the filings

What percentage of Bella Bridesmaids franchises closed last year?

In Bella Bridesmaids's latest FDD Item 20 (fiscal 2023), 12 of 55 franchised outlets left the system — an annualized exit rate of 21.8% — compared with 1.9% across 15 retail & products systems tracked here. That counts terminations, non-renewals, and "ceased operations — other reasons." There is no official failure rate, and not every exit is a failure, but this is the measurable floor.

How much does a Bella Bridesmaids franchise cost?

Per Bella Bridesmaids's 2024 FDD, buying in requires an initial franchise fee of $50K (Item 5) and a total initial investment of $103K–$262K (Item 7).

What royalty does Bella Bridesmaids charge?

Bella Bridesmaids charges an ongoing royalty of 4.0% of gross sales, per Item 6 of its 2024 FDD.

Does Bella Bridesmaids disclose earnings (Item 19)?

Yes — Bella Bridesmaids makes a financial performance representation in Item 19 of its 2024 FDD. Read it closely: franchisors choose which units and which metrics to include.

Is Bella Bridesmaids a good franchise to buy? Health score, exit rate & costs (2026) · Franchise Watch Desk