FDD ITEM 20 · FISCAL 2021–2023
Bella Bridesmaids Item 20: outlets, closures & growth
In its latest FDD Item 20 (fiscal 2023), Bella Bridesmaids reported 41 franchised outlets at year end. 12 of 55 franchised outlets open at the start of the year left the system — an annualized exit rate of 21.8%— while 0 new outlets opened. Systemwide units moved -22.4% over 2021–2023.
| Status (FTC) | 2021 | 2022 | 2023 |
|---|---|---|---|
| Outlets at start | 58 | 58 | 57 |
| Opened | 0 | 0 | 0 |
| Transfers | 1 | 1 | 10 |
| Terminations | 0 | 1 | 1 |
| Non-renewals | 0 | 0 | 0 |
| Reacquired by franchisor | 0 | 1 | 2 |
| Ceased — other reasons | 0 | 0 | 11 |
| Outlets at end | 58 | 57 | 45 |
| Net change | 0 | -1 | -12 |
1 terminations + 0 non-renewals + 11 ceased (other) = 12 exits ÷ 55 at start = 21.8%
These are the three FTC Item 20 statuses in which a franchisee involuntarily or terminally leaves the system. Transfers (10) are resales, not exits; reacquisitions by the franchisor (2) are tracked separately. There is no official “failure rate” — this annualized exit rate is the disclosed, measurable floor.
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